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FUCKstyle is not just a brand - it's a movement. We are pioneers of an independent, grassroots medium that transcends the boundaries of conventional media. Our mission is to provide reliable knowledge, insights, and analysis for everyone, opening the doors to a better tomorrow.
The branding concept for FUCKstyle is based on two main ideas: homage to traditional media and promoting diversity and independence in content delivery. We utilize classic elements associated with publications and print formats from the 19th and 20th centuries to evoke a traditional way of disseminating facts and truth. However, branding goes further. A simple, modernistic, monochromatic aesthetic is employed, yet at the same time, graphic elements are introduced to add a chaotic character. This contrast symbolizes the complexity of the world, which is ambiguous and unpredictable, much like our approach to conveying content.
