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Luba is a brand that draws inspiration from nature in its purest form. Our goal is to highlight the natural beauty and rawness of nature while promoting feminine authenticity. Luba cosmetics are created to enhance naturalness and support women in nurturing their beauty.
The visual identity of the Luba brand focuses on simplicity, clarity, and harmony with nature. The foundation is laid with subdued, natural colors that reflect the beauty and tranquility of nature. The aesthetic is based on minimalism with a subtle warmth, reflecting both the naturalness of our products and the pleasure of using them, the closeness to nature, and transparency.
